While we sit patiently waiting for the release of the BMW i3, our preferred automaker has seen fit to get the ball rolling on its promotion. With BMW a major sponsor of the Sochi Olympics, they've taken the opportunity to give us a new ad about the city car called "Shhh."

What we like the most about this ad is that it highlights the new i3's quiet persona--a side effect of it being an electric car. It also comes with a pretty neat story that ends with an interesting twist. If you're interested in checking the spot out, we've included it below for your viewing pleasure.

Eager to learn more about the new i3? We can fill you in on all the juicy details right here at our Salem, OR dealership. Just swing by our showroom for more information, or to learn about the other new BMW models we offer.

Categories: News
Tags: video, 2014 models, i3

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