BMW Group's sales numbers are finally in for the month of August, and the results show that it was yet another stellar month for the Bavarian automaker. This is especially true when compared to last year's August sales results. Read on to learn more.
In 2012, the automaker moved 22,553 units, and this year's results show a 35.4 percent increase, which is not insignificant.
Ludwig Willisch, president and CEO of BMW of North America, LLC., explains, "This has been a summer of momentum, giving us a good tail-wind as we enter the all-important autumn selling season. With the arrival of the new X5 and the new 4 Series Coupe in the next couple of months, we are heading towards a strong finish for the year."1.
While BMW Group includes both the luxury sports car company and MINI, the BMW brand alone has done exceedingly well in August this year, posting a 45.7 percent increase over August of 2012.
There are many reasons for the automaker's recent popularity, and we have several models in our BMW of Salem new inventory that have been especially popular with our customers this past summer. With the arrival of the powerful new 2014 lineup, we are confident that the brand will continue to do quite well.
If you are interested in learning more about the BMW brand and the high quality vehicles that we have for sale at our Salem, OR location, don't hesitate to get in touch with a member of our team today.
Source: 1 http://www.bmwusanews.com/newsrelease.do;jsessionid=D42594885C90812590358649C3A4718A?&id=1820&mid=
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